Lead Gen Lab
is now Hugo

Same team. New name. A few things
worth knowing.

JULY 2026 Agent First Look 01 / 10

The only
Compass-exclusive
digital ads team

Compass International Holdings owns a lot of brands. Hugo works with one. Seven years in, every client is a Compass agent, every single one.

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78%

of Compass agents in
The Thousand 2026 have
worked with Hugo.
67 of 86.

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The old name said leads.
The work is visibility.

Your listing goes everywhere buyers read, and your name stays in front of your sphere between transactions. The new name is Hugo, after the founder.

©HUGO DIGITAL ADS 2026 Agent First Look 04 / 10

Hugo includes former Compass MAs, Strategic Marketing Leads plus the
person who built Digital Ads in Marketing Center.

They build for your world because they come from it. That is the edge: we know how you work, and everything we make fits it.

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Three upgrades came with the name

01

Ask it anything

The new intake was built from thousands of real agent questions. Ask it anything while you set up your ads.

02

Nerds in the loop

On the bigger packages, our team reaches out with buyer profile and targeting suggestions and builds the plan with you.

03

Reports made for sellers

The Traffic Report is written for your seller to read, so they see the reach you unlocked.

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We design your
ads now

The intake helps you write and pick your headline, guided by an audit of 2,700+ Compass listing ads and what makes them perform.

Open the cheat sheet →

Straight from the cheat sheet. Real Compass ads we studied. Your ad gets designed around your own listing.

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Their numbers,
told as a story.

Every ad comes with a Traffic Report you can send straight to your seller. It shows their home on the sites buyers read, and turns the numbers into a story.

Open a live Traffic Report →

It lands in your inbox the morning after launch.

A live Traffic Report for a Compass listing, open in a browser

Your farm, your sphere,
and now your feeds.

Brand ads keep your name on the top websites your market reads, month after month. The new packages add Facebook and Instagram, which brand ads never touched before. Ask about Growth and Scale.

1,500+ Compass agents work with us every year

workwithhugo.com

🖤🤍

Lead Gen Lab is now Hugo

The only Compass-exclusive digital ads team

The old name said leads. The work is visibility.

Hugo includes former Compass MAs, Strategic Marketing Leads plus the person who built Digital Ads in Marketing Center.